From the sofa
to the stand,
and back
Independent advisors for stadium and arenaTechnology steering, operations and fan data
EVE is a network of independent experts who have run stadiums, arenas and major events. We advise venue owners and operators so that ticketing, access, screens, networks and building systems work together, from the first brief to long-term operation
Five things to know about EVE
On the owner's side of the table
We sit with the owner and work with every stakeholder: architects and engineers, integrators and suppliers, operators and organisers, leagues and federations, broadcasters and media
Owner's sideFive areas of expertise over the life of a venue
From the first sketch to decades of operation, the five areas overlap. One team covers them all, so nothing falls between two of them
ServicesOne matchday, six handovers
The fan passes from one system to the next, often run by different service providers. Most problems appear at these handovers, so that is where we look first
Matchday
We are independent
Why owners work with EVEOn the owner's side of the table
A stadium or an arena is designed, built and run by many stakeholders: the owner, the architect, the engineers, the integrators, the technology suppliers, the operator, the event organisers and the broadcasters. Each one answers for its own part
Someone has to answer for the whole: how the systems work together, for the fan and for the people who run the venue. That is the job of an owner's advisor, also called an owner's representative or client-side technical advisor, and it is ours
The layer that holds everything together
Data is the venue's fourth fluid
Screens, gates, ticketing and the fan's app all sit on the building's own systems. We treat technology and data the way engineers treat power, water and air: as a network the venue depends on, planned from the first sketch
Pick a layer
Building and devicesBMS, sensors, screens, ticketing, access, energy
InterfacesREST and OpenAPI, OAuth, webhooks: how systems talk
Unified dataCRM, identity, one view of each fan, retail media
Fan engagementThe journey, offers, one-to-one content
Technology only creates value when everything works together
Technology only creates value when everything works together. Data reaches the top only if every layer talks to the next
Three pain points we often find
Open a pain point to see the layer it breaks
Fan data sits in separate systems (ticketing, CRM, the app, payments), which limits what the venue knows about its audience and what it can earn
The layer it breaks: Unified data
IT, audiovisual, access and security systems are chosen and installed one by one, with no overall architecture and no proof they will work together
The layer it breaks: Interfaces
Driven by the journey's data, screens can show the right content on the right screen at the right time, and be measured as a medium sponsors pay for
The layer it breaks: Fan engagement
From the first sketch to decades of operation
Five complementary areas of expertise support owners and operators at every stage of a venue's life
Tap a phase or an expertise
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Your venue may need more than one of these lines. Tell us about it, and we will say where to start
Contact usWhere is your venue today?
Tell us where your project stands, and see where we come in
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We work for owners and public authorities, operators and clubs, architects and engineering firms, organisers of major events and broadcasters
One matchday,
six handovers
One fan journey. Multiple systems.
One seamless experience
Follow the fan, stop by stop
The fan's journey no longer starts at the gates. It starts on the sofa and ends back there. Each stop is a point where the fan passes from one system to the next, often run by different service providers. Most problems appear at these handovers, so that is where we look first
Tap a stop, or use Previous and Next
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Technologies involved
EVE expertise
Two screens, two roles, one set of data
The fan's phone
The ticket on the phone is the only device that knows who the fan is. It links the person to a seat, to purchases and to preferences, and it carries their consent under GDPR. It is the channel for one-to-one contact, before, during and after the match
The venue's screens
Big screens, LED, signage and IPTV create the shared moment no phone can reproduce. Driven by the journey's data, they can show the right content on the right screen at the right time, and be measured as a medium sponsors pay for
How we work,
from the first brief
to year ten and beyond
We bring structure to complex projects so that people, technology and operations work together in the venue, from the first brief to long-term operation
We meet the owner, the operator and the commercial teams, map the systems and the data, and agree what the venue must do. The output is a programme the owner can take to the board
We write the tender documents, question the suppliers and test what they claim. The owner decides with a clear comparison in hand
We steer the suppliers through design, build and testing on the owner's behalf, until the systems work together in the venue
After opening we stay on: yearly reviews, renewals, the next tender. The venue keeps its knowledge when people move on
Start with a short diagnostic, bring us in for the whole project, or keep us as a standing advisor after opening
Why owners work with EVE
We have run venues
Our members have run or modernised Accor Arena, Paris La Défense Arena, Stade de France and Roland-Garros, and delivered technology for Paris 2024 and Rugby World Cup 2023. We advise on the kind of venue we have operated
We cover the whole venue
Venue briefs, IT and AV architecture, ticketing and CRM, the fan's journey, interoperability and cyber security. One team sees how each part affects the others
We are independent
We sell no hardware or software and take no commission from suppliers. When a platform is sold as API-first, we test it before you sign
Senior venue
practitioners
EVE brings together senior practitioners. Each project draws on the members it needs
Guillaume Lairloup
IT, audiovisual and dataFormer CTO of Accor Arena. Technology director, Rugby World Cup France 2023, and technology expert for football at Paris 2024. Arena projects in Osaka and BangkokPierre-Mary Thibault
Ticketing, CRM and dataFounder of PMT Consultants, owner's advisor for ticketing and CRM. More than 200 projects, including Paris 2024, Alpes 2030, Paris La Défense Arena, Accor Arena and Stade de FranceEric Angelier
Connectivity, networks and smart venuesEight years in sports infrastructure and event technology, on stadium and arena projects across Europe. Project management and technology consulting for major events, including the Olympic GamesJohan Damous
Revenue, ticketing, CRM and dataTicketing director for the Formula 1 French Grand Prix. At Paris La Défense Arena, moved Racing 92's ticketing to its new arena: average crowds up from 7,000 to 15,000, revenue five times higher. Independent since 2023, for Paris 2024 and Paris La Défense ArenaRonan Donagher
Event systems, broadcast and innovationTechnology for Rugby World Cups from 2003 to 2019 and for the Olympic Games. Formerly technology, broadcast and innovation manager at World Rugby, and Head of Games Systems. Judge for the Irish Sport Industry AwardsMarc Duong
Cybersecurity and IT infrastructureCISO of Rugby World Cup France 2023 and of SOLIDEO, the delivery authority for the Paris 2024 Olympic venues. Now a cybersecurity and AI consultant between France and Asia, based in Hong KongHugues Jarreault
Finance, budget and ERPFinance and administration director for 20 years, in French and international companies, SMEs and start-ups: turnaround plans, business plans, budgets, US GAAP and IFRS. Led the financial and operational restructuring of Accor Arena and the Vélodrome NationalChristina Kelly
Fan engagement, live music and broadcastIn the music industry since the mid-1990s. In 2013 she conceived a concert-goers' app that venues and stadiums across the UK and Europe adopted; a version still runs at The O2 arena in London. Founder of Smashing Buttons: artist management, sync licensing and live music for broadcasters and international sporting eventsJulian Marcos
Stadium and arena operationsRan the ice rink at Accor Arena from 2011 to 2026, as a member of its executive committee. Event venue services manager for Paris 2024: 650 volunteers at Arena Porte de La Chapelle. Former French international ice hockey player, now president of Français VolantsFlavia Melo Vieira Macruz
Sustainability, ESG regulation and reportingSpecialist in ESG regulation, compliance, sustainability reporting and sustainable finance. Founder of ESG Data Core, a platform that brings scattered sustainability data together, and of two social impact NGOs in BrazilMarc Pybourdin
Information systems architecture, IoT and dataInformation systems architect and fractional CTO, with more than 25 years in software development. Designed the press accreditation platform for the Rugby World Cup France 2023 and has maintained the Accor Arena website. CTO for several livestream and VOD platforms since 2021Joachim Sayegh
Ticketing and event technologyTechnology and events manager for Paris 2024, CAN 2023 and 2025, CHAN 2023 and the NBA's Basketball Africa League. Formerly at See TicketsWhere our members have worked
Projects led by EVE members in their current or previous roles. Members have also worked on projects in Asia, Africa and Australia
Arenas and stadiums
- Accor Arena
- Paris La Défense Arena
- Stade de France
- LDLC Arena
- Vélodrome National
- Osaka Arena
- Bangkok Arena
Major events
- Alpes 2030 Winter Olympics
- Paris 2024 Games
- Rugby World Cup France 2023
- Roland-Garros
- 24 Hours of Le Mans
- IIHF World Championship 2017
Clubs
- AS Saint-Étienne
- Olympique Lyonnais
- Paris Basketball
- Paris Saint-Germain
- Racing 92
- RC Strasbourg Alsace
Culture and media
- Louvre
- Louvre Abu Dhabi
- Palace of Versailles
- Fondation Louis Vuitton
- Philharmonie de Paris
- La Seine Musicale
- TV5Monde, Canal+